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MyMedicalShopper is a healthcare price transparency platform that enables medical consumers to choose their care based on price, quality, and convenience. MyMedicalShopper is addressing a huge need in the market by integrating actual medical procedure cost data with real-time consumer carrier information in order to create an unparalleled, personalized tool. The driving vision is to reverse the trend of rising healthcare costs and to develop technology to interpret, create, and display the symmetric data needed to transform the healthcare industry into a fair market for consumers.